With any kind of marketing campaign, the goal is to lead to sales. When thinking about any successful marketing campaign, it really comes down into three basic steps, given to me by Nicholas Boothman. Boothman defines it as the KFC model, and it is something that I think about daily during my life:
1. Know What You Want: This comes with analyzing your business or marketing campaign and making a goal. You want to increase sales. You want to hook a certain client. You want to recruit that one kid for your fraternity pledge class. Knowing what you want is one of the easiest things that a person can do (unless you are a girl entering a relationship).
2. Find Out What You Are Getting: This comes with the ability to understand the current state of the business of campaign. You must know the factual evidence right in front of you. For example, I try to sell an advertising space to a local business. The business does not see the point in advertising in my publication, so they reject me.
3. Change What You Are Doing To Get What You Want: This is where you must be innovative. A person will fail at times, and that can be okay, but how do they respond? In this step, you try different methods to get the results that you want. And you do not stop until step 1 matches step 2.
A lot of marketing is learned through trial and error. So you must know what you want, see what you are getting, and change what you are doing to get what you want! Three simple steps that can get your marketing and sales campaign running and growing!
These three steps are borrowed from Nicholas Boothman, an author in the UK.
Showing posts with label First Impressions. Show all posts
Showing posts with label First Impressions. Show all posts
Thursday, August 23, 2012
Monday, August 20, 2012
5 Tips To Be A Successful Salesman
There are many different types of sales that we must make in our life. High schoolers may work their summer selling Cutco knives or a 40 year old may have a career out of selling suits at a retail store. A recent college graduate has to sell himself to a company to get a new job or a college drop-out may have to sell his entrepreneurial idea to local businesses. As a freshman in college, you may have to present yourself favorably to catch the eye of that perfect girl or, one day, in meeting her parents. We have to sell ourselves to earn trust in friendships, relationships, and businesses. Knowing that sales are found in many different areas of life, we must be constantly aware of how to make sales.
1. Establish Trust: Nobody will purchase or believe anything that you say if they cannot trust you. Establish yourself as a reliable person that can relate well with them. Provide information about yourself, and know that any question that you ask, you must be able to answer as well.
2. Remember The Little Things: When you are meeting with a customer for a second sale or a boyfriend for a second date, prove that you listened the last time you were together. Asking little things about their personal life, such as how their kids are, how their last test went, or how their job interview went will make them realize that you care about them. Caring about your customer outside of the sales situation is vital to making them trust you more . . . leading to more sales.
3. Be Generous At First: While being generous is a trait that you always want to possess, you must be able to draw them in with an act that will make them appreciate you. This could be something as simple as buying a girl a drink, providing a potential client with a free trial of your service (GoToMeeting), or giving them a glimpse of your public relations campaign for them and how you can help them out.
4. Care About Your Product: I know for a fact that I could not sell clothing from Old Navy or happily encourage others to go watch "The Notebook". The reason you want to sell something to someone is because you like the product that you are selling. Selling something without caring for it will come across as laziness or a lack of interest to the client, making them not buy into whatever you are selling.
5. Make Them See Their Benefit: When selling something, the objective is to always fill a need of the consumer. Make them see what they will get in accepting your offer. Let them know that if they join your fraternity that they will always have a 60 strong friends. Make it aware that if they purchase your laptop that it will provide great quality for them. Prove to them that if they purchase your clothing that it will look good and last for a long time. If it does not do them any good, they will not buy it.
I wanted to put a picture of a man, or voice I trust. Who better than Morgan Freeman?
1. Establish Trust: Nobody will purchase or believe anything that you say if they cannot trust you. Establish yourself as a reliable person that can relate well with them. Provide information about yourself, and know that any question that you ask, you must be able to answer as well.
2. Remember The Little Things: When you are meeting with a customer for a second sale or a boyfriend for a second date, prove that you listened the last time you were together. Asking little things about their personal life, such as how their kids are, how their last test went, or how their job interview went will make them realize that you care about them. Caring about your customer outside of the sales situation is vital to making them trust you more . . . leading to more sales.
3. Be Generous At First: While being generous is a trait that you always want to possess, you must be able to draw them in with an act that will make them appreciate you. This could be something as simple as buying a girl a drink, providing a potential client with a free trial of your service (GoToMeeting), or giving them a glimpse of your public relations campaign for them and how you can help them out.
4. Care About Your Product: I know for a fact that I could not sell clothing from Old Navy or happily encourage others to go watch "The Notebook". The reason you want to sell something to someone is because you like the product that you are selling. Selling something without caring for it will come across as laziness or a lack of interest to the client, making them not buy into whatever you are selling.
5. Make Them See Their Benefit: When selling something, the objective is to always fill a need of the consumer. Make them see what they will get in accepting your offer. Let them know that if they join your fraternity that they will always have a 60 strong friends. Make it aware that if they purchase your laptop that it will provide great quality for them. Prove to them that if they purchase your clothing that it will look good and last for a long time. If it does not do them any good, they will not buy it.
Thursday, July 26, 2012
5 Tips for First Impressions that Impress
A large part of anyone's life is interacting with people. Whether working hard on the job or mixing in a social setting, you can't avoid it. While some people are painfully shy and others can talk to anyone about anything, being able to successfully interact with someone the first time you meet them is vital to growing and maintaing a relationship. You are not trying to do what Brad Pitt (Rusty) suggested to Matt Damon (Linus) in Ocean's Eleven:
I know that many people have problems of standing out in a crowd, making a lasting impression, or even just getting the courage to interact with others; it is very difficult at times. Don't worry, that is natural! We all worry about what people think about us, but worrying about it gets us nowhere. Take these five simple steps to help people walk away with a positive first impression of you.
Image:
Whether we want to believe it or not, our society is highly judging on appearance. While this can be shallow and unfair, the way we appear to someone the first time we meet them will always be stuck in their head, even if we haven't said a word. This judgment can be positive, negative, or neutral, but it does make a difference. Try to dress appropriately for whatever situation you are in. I am not going to tell you to buy the nicest clothes or to lose weight, but I am going to tell you to be yourself. Dress nicely and let your style reveal who you are.
Tone of Voice & Speech:
When meeting someone for the first time, you need to sound confident. Whether this is talking to that attractive girl at the bar or meeting a new client, you need to not stumble on your words. Think about what you want to say prior to meeting them, but know that you can never plan a conversation perfectly. Planning will only give you opportunities to get into the conversation and easy your mind. Also, pauses are okay. God allows for our mouths to shut. Instead of rambling, making up filler sentences, or saying "uhhhhhh" a bunch of times, just gather your thoughts and then speak confidently.
Say Their Name:
Saying the name of the person that you have just met in conversation can do a few things. First, it will let them know you are listening to what they are saying. If you repeat their name, you likely are remembering the other things they are saying as well. Second, it will let them know that you care. It shows that you are focused on them, their time, and your conversation. And third, it will help you remember the girl/guy/client/contact better. If you see them later in a different setting, it allows you to go up to them, and personally ask how they are doing. This is always a way to impress people.
Find Common Interests:
Finding something that you share in common with someone leads to a genuine shared interest, a prolonged topic of conversation, and generally more areas to talk about. Getting an idea of a person's school, job, hobbies, or family can lead to many more conversations if they are something that you can both relate to.
Be Yourself:
Do not try to act like someone that you aren't. Creating lies or putting up a front during a first conversation will ruin anything you establish on that false foundation. Don't act like you know more than you do, just relax and be yourself.
"Don't use seven words when four will do. Don't shift your weight, look always at your mark but don't stare, be specific but not memorable, be funny but don't make him laugh. He's got to like you then forget you the moment you've left his side"
I know that many people have problems of standing out in a crowd, making a lasting impression, or even just getting the courage to interact with others; it is very difficult at times. Don't worry, that is natural! We all worry about what people think about us, but worrying about it gets us nowhere. Take these five simple steps to help people walk away with a positive first impression of you.
Image:
Whether we want to believe it or not, our society is highly judging on appearance. While this can be shallow and unfair, the way we appear to someone the first time we meet them will always be stuck in their head, even if we haven't said a word. This judgment can be positive, negative, or neutral, but it does make a difference. Try to dress appropriately for whatever situation you are in. I am not going to tell you to buy the nicest clothes or to lose weight, but I am going to tell you to be yourself. Dress nicely and let your style reveal who you are.
This style shoes originally and individualism while looking nice and approachable.
Tone of Voice & Speech:
When meeting someone for the first time, you need to sound confident. Whether this is talking to that attractive girl at the bar or meeting a new client, you need to not stumble on your words. Think about what you want to say prior to meeting them, but know that you can never plan a conversation perfectly. Planning will only give you opportunities to get into the conversation and easy your mind. Also, pauses are okay. God allows for our mouths to shut. Instead of rambling, making up filler sentences, or saying "uhhhhhh" a bunch of times, just gather your thoughts and then speak confidently.
Say Their Name:
Saying the name of the person that you have just met in conversation can do a few things. First, it will let them know you are listening to what they are saying. If you repeat their name, you likely are remembering the other things they are saying as well. Second, it will let them know that you care. It shows that you are focused on them, their time, and your conversation. And third, it will help you remember the girl/guy/client/contact better. If you see them later in a different setting, it allows you to go up to them, and personally ask how they are doing. This is always a way to impress people.
Find Common Interests:
Finding something that you share in common with someone leads to a genuine shared interest, a prolonged topic of conversation, and generally more areas to talk about. Getting an idea of a person's school, job, hobbies, or family can lead to many more conversations if they are something that you can both relate to.
Be Yourself:
Do not try to act like someone that you aren't. Creating lies or putting up a front during a first conversation will ruin anything you establish on that false foundation. Don't act like you know more than you do, just relax and be yourself.
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