Everyone knows that Twitter has taken off in the last two years. With over 250 million users, Twitter is a great way to post personal opinions and get your word out. But is it good for businesses? Does it work for small businesses? Does it matter if you already have a social media presence on other platforms that are successful?
The answer to all of these is absolutely. Twitter is a great tool for small businesses, large businesses, or any sized business in between. The reason I say this though is not because of what you say, it is because of what you don't say. Whether you are a business that deals with products or services, Twitter is of great value to you because of ability listen.
Check on the Consumers: As I have mentioned previously, the consumer runs your business. Whether you run a business that sells products or services, or you work B2B or B2C, Twitter allows you to listen in to your customers. Being able to check on them is invaluable to a business. You can see their view on your industry, your company & products, or your competitors.
Check on the Competition: The goal of a successful business is to supply a solution that meets a demand of the consumer. Once that is accomplished, then your goal is to be the best solution in that category. Being present on Twitter allows for you to check in on the competition. Follow those companies that are similar to you and compete for the same consumers. You can see how they interact with customers, new products, events they host, or information or blogs they supply to their followers. This will allow for you to look at what does and does not work.
Check on the Industry: So you check on the good guys (buyers of your service) and the bad guys (those competitors that you wish didn't exist), now you can check on the the things that can influence the battle. This could be the passing of a new medical device tax that makes you not be able to expand your company locally, a drought that damages and dwindles your crops, or a new technology that changes the game. Being able to keep tabs on anything that can change the business is vital to know as soon as possible, and Twitter is a great source for immediate and continuous news.
As seen, Twitter is a great tool for listening to the conversation. You can listen to people and understand more about how you stand in the market and how to better serve your clients. So many times during our lives, personally or professionally, we talk and never take the time to listen. Whether you have a yell or a whisper on Twitter, make sure to hear what others are saying.
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