Tuesday, August 14, 2012

Breaking Bad Strategy: Walter White Teaches Us Success

During my final year at Furman, one of my roommates decided that the two of us should pick a television show to watch over the course of the semester.  After asking a few of his friends and checking on Netflix, Nate decided that we should watch Breaking Bad.  For those of you that do not know, Breaking Bad is an AMC show about Walter White, a high school chemistry teacher who is diagnosed with terminal lung cancer and starts to cook and sell meth to try to help his family financially.




As you watch the show, the deeper and deeper Walt gets into the drug scene and potential dangers, the more creative and devious he becomes.  Walt constantly lies to his family and friends to get what he wants.  While I obviously do not support his deception and deviousness, Walt is one of the best television examples on how to create new ideas, get out of seemingly impossible situations, and changing the game.  Why is Walt the best in the industry?

1. Product:  Walter White makes a meth product that is more pure than anyone else's.  Because of his chemistry background, he does not sacrifice the quality of the product for quantity or price reduction.  Whenever Walt gets into a tangle in the seasons two and three, he generally gets out of it by letting people know that he is the only one that can make his product, and that it is better than everyone else's. This makes Walt an indispensable part of the business.  Without him, there is no product; with no product, there is a large demand that is not met or satisfied.

Working on his Blue Meth product.


In the business world, you need to make the quality of your product so good that people do that think that they can go without it.  For example, Steve Jobs made Apple the best quality of computers.  People line up outside of Apple stores for a new product that is the most expensive of its kind.  Yes their are cheaper laptops, but will you sacrifice quality for a drop in price.

2. Business Planning: When Walt is about to be murdered by Gus Fring, the leader of meth distribution in the Southwest, Walt is steps ahead of Gus in planning.  He constructs a plan to regain loyalty from his partner Jesse and to kill Gus, eliminating all threats against him.  Walt plays life like it is chess, always knowing his opponent's move before it is made. Even though Walt worked for Gus, he always saw him as an opponent and an enemy rather than a partner.


If you can see into the future and know what the market and competition are going to do, you can adjust your plans and strategy to come out on top.  In the business world, a large part of your success depends on what you do, but if that is all that you focus on, then you will never reach your full potential.  You have to do research about market trends and new things that could impact the supply or the demand of the item, as well as knowing about the competitors' products, marketing, advertising, and service.

3. Loyalty: Even though it builds slowly and is a very rocky road, the relationship between Walt and his co-worker Jesse is a vital part of the success of their business.  Multiple times during the show, Walt or Jesse save each others lives because they consider themselves a package deal.  This is how they end up beating Gus and ultimately having their business succeed.



In a working environment, you need to be around people that you can trust. Having people that you know will come through for you in tough situations makes everything much easier.  If you have loyal people, then the likelihood that you succeed are much better.

4. Risk: Walter is not afraid to put his neck on the line.  He believes in his products and does whatever he can to get them out to people.  In this past episode, Walter and Jesse even robbed a train to secure the most key ingredient of their product: methylamine.

Sometimes, you may have risks that you must take to make your business more successful.  Before doing these though, you must master the business planning aspect, understanding the consequences of your potential actions and decisions.  For example, a few years ago, Tropicana changed its logo and the outburst was enormous.  Sales dropped dramatically and an uproar was created among its customers.  Always play the devil advocate and do a cost-benefit analysis before any move is made.


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