With any kind of marketing campaign, the goal is to lead to sales. When thinking about any successful marketing campaign, it really comes down into three basic steps, given to me by Nicholas Boothman. Boothman defines it as the KFC model, and it is something that I think about daily during my life:
1. Know What You Want: This comes with analyzing your business or marketing campaign and making a goal. You want to increase sales. You want to hook a certain client. You want to recruit that one kid for your fraternity pledge class. Knowing what you want is one of the easiest things that a person can do (unless you are a girl entering a relationship).
2. Find Out What You Are Getting: This comes with the ability to understand the current state of the business of campaign. You must know the factual evidence right in front of you. For example, I try to sell an advertising space to a local business. The business does not see the point in advertising in my publication, so they reject me.
3. Change What You Are Doing To Get What You Want: This is where you must be innovative. A person will fail at times, and that can be okay, but how do they respond? In this step, you try different methods to get the results that you want. And you do not stop until step 1 matches step 2.
A lot of marketing is learned through trial and error. So you must know what you want, see what you are getting, and change what you are doing to get what you want! Three simple steps that can get your marketing and sales campaign running and growing!
These three steps are borrowed from Nicholas Boothman, an author in the UK.
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