talking about Facebook endlessly, wishing you could be a part of it. The truth
is, I think Facebook is starting to decline. Even my age group, college students
and recent grads, are turning away from Facebook, and towards Twitter, Pinterest,
and other social media platforms. Regardless, everyone uses Facebook for
personal interests. Does this personal interest overlap enough with professional
sports teams for them to create their own page, content, and interest on the
Internet's largest social media website?
The answer is yes. While many companies struggle to make their Facebook page
standout or be relevant, it is extremely needed by professional sports teams. The
Los Angeles Lakers, arguably America's NBA team, has 445K likes on Facebook.
In short, whenever the team adds content to their page, such as pictures, team
information, schedules, or promotions, it comes up on their fans News Feeds.
Even the lowly Charlotte Bobcats, the toilet of American sports, have 121K
followers, updating them with content of running polls, videos, articles, and
contests.
Even the lowly Charlotte Bobcats, the toilet of American sports, have 121K
followers, updating them with content of running polls, videos, articles, and
contests.
Some other notable teams:
Soccer:
Real Madrid 29 million
Manchester United 26 million
US Men's Soccer 5K
Hockey:
Boston Bruins 1.2 million
Detroit Red Wings 1.3 million
NBA:
Miami Heat 6 million
Los Angeles Lakers 445 K
MLB:
New York Yankees 5.8 million
Atlanta Braves 1.2 million
Boston Red Sox 3.6 million
NFL:
Green Bay Packers 4.1 million
Dallas Cowboys 4.9 million
The other thing that you must consider about these fans: they liked the page on
their own. This helps the team know that they are reaching an audience that cares.
They will be more inclined to listen, participate, and purchase.
If these pages are updated with content consistently, whether that is weekly or
daily, they provide great insight to a target market. So my advice to professional
sports teams: Use Facebook, update it daily with relevant content, and provide
links to your website. It will only increase the buzz, interest, and revenue
of your team.
their own. This helps the team know that they are reaching an audience that cares.
They will be more inclined to listen, participate, and purchase.
If these pages are updated with content consistently, whether that is weekly or
daily, they provide great insight to a target market. So my advice to professional
sports teams: Use Facebook, update it daily with relevant content, and provide
links to your website. It will only increase the buzz, interest, and revenue
of your team.
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